Charity Ruzvidzo Business Reporter
THE percentage of consumers purchasing clothes on credit has increased from 26 last year to 37 this year, while mobile money transfers have increased from 49 to 59 percent according to the Zimbabwe All Media Product Survey.
Consumer Council of Zimbabwe director Rosemary Siyachitema said low disposable incomes were the reason for increased credit purchases.
“Purchasing of goods on credit is because of the low income that consumers have, buying on credit enables consumers to cover other necessities like rentals and school fees whilst the money owed is paid bit by bit,” she said.
Siyachitema encouraged consumers to pay their debts in order to remain in good books with credit stores.
“Failure to pay credit leads to people being dragged to courts. I would like to encourage people to pay their credits on time,” she said.
The survey showed that those who did not purchase clothing on credit purchase from flea markets.
Forty nine percent of the urban population purchases most of its clothing from flea markets whilst 25 percent of rural population also purchase from flea markets.
The survey goes on to show that 56 percent of the nation’s population shop bulk grocery per month. 42 percent of the groceries are purchased from general stores with 23 percent of the population buying there. 22 percent purchases from OK which is the second place from general stores where groceries are frequently procured.
Econet’s Ecocash has increased usage from 47 percent to 56 this year. Telecash, which was introduced this year has 6 percent usage. Econet is the widely used network provider followed by Telecel.
Women according to the survey purchase more clothing and shoes with a total purchase of 36 percent this year from 32 last year. The total purchase of shoes for men is 2 percent.
ZAMPS shows that there is high consumption of clear beer. Sweets are the highly consumed snacks with 55 percent of the population.
It also shows Facebook has the highest users at 15.1 percent, followed by Gmail for sending messages. Nokia is the highly used mobile with 60 percent of the nation’s population using it followed by Samsung at 24 and Blackberry at 2 percent.
The number of people with insurance policies increased by 6 percent in both rural and urban areas.
CABS is the largely used building society with a population usage of 86 percentt followed by FBC which has 6 and Commercial Bank Zimbabwe at 3.
ZB Bank has the highest population of bank users at 11% ,Barclays at 9% ,FBC and Standard Chartered at 8% and Agribank at 7%.