Business Reporter
Delta Beverages has announced a review of beer prices across the whole portfolio except on pints.
The new prices came into effect on September 15, 2014 and have already been communicated to their customers.“Affordability has become a big issue for the Zimbabwean consumer and I want to acknowledge and thank sincerely our customers who have been complying with our recommended retail prices thus keeping prices affordable” said Delta Beverages general manager for lager beer business unit, Dr Munya Nyandoroh.

“The price of the popular quart pack has been reduced from $1,75 to $1,60 making it an affordable bottled mainstream beer offering.  Eagle quart which was retailing at $1,20 has been reduced to the magic price point of $1,00,” he said.

The Magnum 660ml returnable bottle for Golden Pilsener, Zambezi Lager and Bohlingers has also been reduced to $1,75 from $1,80.

Also reduced is Castle Lite non-returnable bottle which was retailing at $1,20 now down to $1,15 including its popular 440ml can which is now $1,25 from $1,30.

While most outlets in the country tend to price the 375ml returnable bottle (pint) at $1, Delta Beverages recommends a retail price of $0,95 which is possible to achieve given the prevalence of South African rand coins. All other pack prices remain the same.

Dr Nyandoroh added that, “In this review we at Delta Beverages believe that we have come up with a menu that benefits our valued consumers significantly while at the same time creating more value for our customers and partners. So everybody is set to benefit. We are therefore asking for our traders’ usual support in complying with the new recommended retail prices.

“Our sales teams will support them with the requisite point of sale material to communicate this development. Once again we take this opportunity to thank all of our valued customers and loyal consumers for their continued co-operation.”

 

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