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Dino Mudondo

Raymond Jaravaza, Showbiz Correspondent
IN the music industry, change is inevitable and musicians that resist moving with the times run the risk of being left on the sidelines as the industry embraces technology to stay relevant in the digital world.

One artiste that is moving with the times is Dino Mudondo.

His 19th album Rasta Loving is due for release in November and the musician understands that gone are the days when artistes made money solely on album sales.

Due to piracy, the music industry is being forced to dig deeper for survival.

“Piracy is a cancer that is killing our livelihoods. We can complain and do nothing about it or take a stand as musicians and say enough is enough,” said Mudondo.

To remain relevant, Mudondo has partnered Jive Zimbabwe — an online music distributor which was also responsible for the promotion and distribution of Jah Prayzah’s latest offering — Mudhara Vachauya, to market and sell his new music.

But before launching Rasta Loving in Harare, Mudondo performs at Cape to Cairo pub in Bulawayo tonight.

“I’m always excited about performing in Bulawayo. The venue (Cape to Cairo Pub) is like a second home to me because I play there on a regular basis,” said Mudondo who last performed at that venue on the eve of Valentine’s Day this year.

“I’ll sample some tracks off the forthcoming album which has eight tracks in Bulawayo.”

The 38-year-old artiste started his music career in early 2000 and broke into the public domain in 2002 with the track Chirangano. He did backing vocals for the late musicians Tendai Mupfurutsa and Fortune Muparutsa before going solo. Since then, numerous albums have followed.