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seventh studio album Love? (2011).
The up-tempo dance-pop, electro-pop, house music song features vocals from American rapper Pitbull.
Additionally, it incorporates Latin beats with a sample of Kaoma’s 1989 hit single “Lambada”. In production, it is similar to Lopez’s debut single “If You Had My Love” (1999) and millennium hit single “Waiting for Tonight” (2000).
Lopez recorded the song as it incorporated both the singing and dancing elements of her career.
“On the Floor” serves as Lopez’s debut release with Island Def Jam Music, after the singer ended her ten-year partnership with Epic Records. It is also the first single from Love? to be released by Island Records, and the second time that Lopez and Pitbull collaborated on a song; the first being Love?’s 2009 promotional single, “Fresh Out the Oven”.
The release of the single coincides with Lopez’s appointment as a judge on season 10 of American Idol. “On the Floor” premiered on January 18, 2011 On Air with Ryan Seacrest, where it was met with positive reception.
The song was sent to both mainstream and rhythmic radio stations on February 8, 2011, and released as a digital download from February 11, 2011.
Although critics dissed RedOne for being unimaginative with the song, they applauded it for updating Lopez’s traditional dance-pop sound with the right mix of Latin beats, as well as having a vintage Lopez sound. It has also been applauded as Lopez’s best work in recent years, with a global appeal.
However, the song garnered some criticisms for allegedly copying elements of the lyrics from fellow Latina singer Kat DeLuna’s 2010 single “Party O’Clock”, also produced by RedOne. Following its release, “On the Floor” has become the singer’s most successful single in eight years, reaching number one in nine countries and top-five in many others.
An accompanying music video, directed by TAJ Stansberry and choreographed by Frank Gatson, was released on March 3, 2011.
The final ending was selected by fans, who were opted to vote between three alternative endings. Scenes in the video depict an underground club culture and with the styling, choreography and fashion paying homage to the dance-beginnings of Lopez’s career.
J Lo appears in a gold lame cat suit proving that marriage and giving birth to twins has not hampered her style.
The video is classy and the Latina is as sultry as ever. Compared to Shakira’s Loca released last year, J Lo’s On The Dance Floor shows that she is the better artiste, appealing to both the young and the more mature crowd.
It premiered simultaneously on American Idol and through Vevo.
It received critical acclaim for showcasing the best of Lopez’s abilities as a dancer and for its expensive high quality finish, that critics felt complemented the song which also received a warm reception.
When asked by MTV News, “What was it like working with Lopez?”, RedOne replied: “Let’s face it: With J Lo, you have to go big or go home”. (The star has designer clothes, nurseries for her babies and it is obvious that the video is not a budget shoot). He said that to make a song that sounded right for Lopez he would need “dance, parties and her Latina heritage”.
Consequently the duo came up with “On the Floor” which also features a rap from Pitbull.
Commenting on the studio process, RedOne said: “She’s a dancer. She can sing. I was really amazed, and I had so much fun working with her, her energy and everything about her is a star, and it was natural for me to do what we did.”
Lopez’s seventh studio album, Love?, has been in conception since late 2007 and early 2008. Then, under contract to Epic Records, Lopez released “Louboutins”, a song written and produced by The-Dream and Tricky Stewart, as the project’s lead single.
However, upon release the song failed to garner any airplay, despite topping the Billboard Hot Dance Club Songs chart.
Lopez subsequently left Epic Records, by mutual consent, citing that she had fulfilled her contractual obligations and now wished to release the Love? with a new label.
Upon signing with Island Def Jam Music Group, Lopez worked further with The-Dream and Tricky Stewart, in addition to working with new collaborators such as RedOne.
It wasn’t until January 2011 that Lopez teased the media about the new lead single for Love? In a tweet on her official Twitter account, Lopez posted: “I see u @RedOne_Official! We’re making BIG things happen ‘On the Floor’ this new year!!!” Subsequently on January 16, 2011, an unfinished snippet of “On the Floor” leaked online via Rap-Up.com.
It is the second time that Lopez and Pitbull have collaborated on, the first being “Fresh Out the Oven”, the leaked 2009 club single which reached number one on the US Hot Dance Club Songs chart.(8)
“On the Floor” made its debut in the United Kingdom, on January 28, 2011 when it was played by DJ Scott Mills on his radio show, Ready for the Weekend. Benji Eisen from AOL Music stated that Lopez had used “genius marketing and branding” by synchronising the digital release of “On the Floor” with the premiere of its music video on American Idol.
It was added the B-playlist on the UK’s biggest mainstream radio station, BBC Radio 1, on March 16, 2011. – wikipedia.