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developing countries that quickly rebounded from the financial crisis.
But cashing in on new markets around the world is harder than ever, said a team of IDC analysts, who provided a briefing this week in San Mateo to client companies, from Cisco Systems to small financial firms, looking for new insights in overseas investment strategies.
The United States remains the largest IT market – about 35 percent of the annual US$1,7 trillion in global technology spending – but double-digit percentage growth in Brazil, China, India and other emerging countries increases their standing in the global market, said Philippe de Marcillac, executive vice president of international business for IDC, an international consultancy that provides market intelligence to corporate clients.
China, India, Brazil and Russia now account for 10 percent of the world’s IT spending, and that share is increasing every year, de Marcillac said. His agency predicts 18 percent growth in 2013 IT spending in China, 20 percent in India, 21 percent in Russia and 13 percent in Brazil.
“You can’t succeed in the IT world now if you don’t have an emerging markets strategy,” de Marcillac said. “Emerging markets are bigger opportunities than ever before. But some of these markets require investments. You are not going to get a return tomorrow.” – AFP.