ZIMBABWE is a sleeping economic giant that requires revival by Zimbabweans and other Southern African nations, an envoy has said. The outgoing Ambassador of South Africa to Zimbabwe, Vusi Mavimbela, said this during a briefing session of South African businesspeople who were in Zimbabwe last week as part of the Investment and Trade Initiative (ITI) organised by the South Africa’s Department of Trade and Industry (DTI).
The theme of the mission was “Strengthening Business Linkages Between South Africa and Zimbabwe”. “Our analysis of Zimbabwe, and that of other people outside the country, comes to the same conclusion, which is that Zimbabwe is a sleeping giant in the region. It’s a sleeping giant that needs to wake up,” Mavimbela said.
“It’s the Zimbabweans themselves who need to take the lead in waking the giant up. But the Zimbabweans will only accomplish this mission if there are other people outside Zimbabwe that are lending a hand in waking the giant up,” added Mavimbela.
He urged businesspeople from South Africa to take advantage of the conducive environment created by the signing of the agreements and to engage their Zimbabwean counterparts about business opportunities they could explore together.
“It’s people like you that are going to contribute in building Zimbabwe by assisting its people build the economy. We all understand the strategic advantage of a successful Zimbabwean economy. “We need to engage each other thoroughly and exchange ideas on areas of mutual interest and benefit, including trade and investment,” advised Mavimbela.
He said it was encouraging that international investors and observers were strategically taking a long-term view of Zimbabwe, adding that there was consensus among them that there was a huge potential in Zimbabwe.
“People who’ve realised the huge potential that Zimbabwe possesses have deemed it strategic to come into the country now and have a presence, instead of standing on the sidelines and waiting for things to improve.”
He said this was the best approach that businesspeople needed to adopt to ensure they were already in Zimbabwe when things improve. “Otherwise competition may be too tough. Come in now and invest in Zimbabwe,” urged Mavimbela. — The Citizen