COMMENT: ZITF is an  economic catalyst let’s support it Zimbabwe International Trade Fair

The Zimbabwe International Trade Fair (ZITF) is a significant event that plays a crucial role in the economic landscape of Zimbabwe and the African continent. As the 64th edition of the ZITF is set to commence today, it’s important to understand why supporting this event is vital.

The theme for ZITF 2024 is: “Entrepreneurship: The Catalyst to Industrialisation and Trade”. This theme underscores the importance of entrepreneurship in driving economic growth, fostering innovation and propelling industrialisation and trade. Entrepreneurs, whether they are creating new business ventures or pursuing corporate entrepreneurship within established organisations, have the power to ignite industrialisation and propel economies forward.

The ZITF provides a platform for various industries and sectors that exemplify the entrepreneurial spirit. From manufacturing and technology to agriculture and value-added services, the fair offers an opportunity for local and international delegates and exhibitors to connect, collaborate, and explore new business opportunities.

The ZITF aims to bring awareness, connect businesses, stimulate and promote sustainable growth in trade, commerce and industry in Zimbabwe. It is seen by private businesses as a key platform for building their markets and empowering their success. By supporting the ZITF, we contribute to the growth and sustainability of the Zimbabwean economy.

The ZITF contributes significantly to the transformation of Zimbabwe into an economically thriving nation that is respected throughout the world and seen as a preferred place for trade and investment in Africa. Supporting the ZITF means supporting Zimbabwe’s vision of becoming a globally recognised economic powerhouse.

It’s no wonder why foreign countries are bringing 123 exhibitors, an increase from last year when there were 70 exhibitors from foreign countries.

Addressing the media on Sunday after touring some of the stands at the Zimbabwe Exhibition Centre, Industry and Commerce Minister Nqobizitha Ndlovu said: “In terms of the direct number of exhibitors, this year we have 624, an increase from last year’s 565. Again, when we look at the number of foreign countries exhibiting, we have 26 from 21 last year and one country may have well over five exhibiting companies.

“We are quite optimistic that the figures will continue to increase. This year, we have 136 first-time exhibitors compared to 103 last year. We are excited about the upward trend in most of the areas that we are assessing.

“Countries which were not here last year include Brazil, the Kingdom of Eswatini, Indonesia, North Korea, Namibia and Romania. Following His Majesty King Mswati’s visit last year, we are seeing exhibitors from his country participating at the ZITF.”

The Zimbabwe International Trade Fair is more than just an event; it’s a catalyst for economic growth, a platform for entrepreneurship and a beacon of hope for a prosperous future. Let’s support the ZITF and contribute to the economic transformation of Zimbabwe and Africa at large.


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