Majuru appointed Commisioner-General for Expo 2025 Osaka Mr Allan Majuru

Nqobile Bhebhe, Senior Business Reporter
THE six-month long Expo 2025 Osaka in Japan will present the country with a perfect opportunity to market Brand Zimbabwe to the world, promote trade and investment opportunities and to advance the re-engagement thrust with the international community, a Cabinet minister has said.

Zimbabwe has confirmed its participation at the expo set to attract approximately 28 million visitors.

It will run under the theme “Designing Future Society for our Lives” from 13 April to 13 October, 2025.

Government has already appointed the country’s trade development and promotion agency ZimTrade chief executive officer Mr Allan Majuru as the Commissioner General for the expo.

Minister Professor Amon Murwira

On Tuesday, the Acting Minister of Foreign Affairs and International Trade, Hon Professor Amon Murwira presented a report to the Cabinet detailing the country’s preparedness status.

Briefing the media after the Cabinet meeting, Information, Publicity and Broadcasting Service Minister Monica Mutsvangwa said following the highly successful Expo 2020 Dubai in which the country effectively participated, said Zimbabwe has been allocated an 80m2 stand for its exhibition, meetings and commercial activities.

“The six-month expo will run under the theme ‘Designing Future Society for our Lives’, and is expected to attract approximately 28 million visitors. Government has appointed Mr Allan Majuru, the Chief Executive Officer of ZimTrade as the Commissioner-General for Expo 2025 Osaka,” said Minister Mutsvangwa

Minister Mutsvangwa said the country will use the opportunity to promote the Brand Zimbabwe campaign and showcase its social and cultural diversity.

Senator Monica Mutsvangwa

Added to that, it will be a platform to also promote Zimbabwe’s trade and investment opportunities as well as tourist attractions, benchmark Zimbabwe’s innovations, products and processes against international best practices and to re-engage with the international community.

To upscale preparations, a National Co-ordinating Committee has been tasked to oversee preparations for Expo 2025 Osaka, she noted.

“The private sector is represented by the Confederation of Zimbabwe Industries (CZI), the Zimbabwe National Chamber of Commerce (ZNCC), Chamber of Mines of Zimbabwe, the Small and Medium Enterprises Association, and the Shipping and Forwarding Agents Association of Zimbabwe, among other business associations.

“Participants from the private sector are being encouraged to sponsor their participation, and to profile their investment projects, develop robust digital marketing platforms and enhance product and service visibility. A robust communication and publicity strategy will be developed to ensure adequate information dissemination and raise awareness of the Expo 2025 prior to, during and after the Expo.”

During the Expo Dubai 2020, the country put up a solid campaign, which yielded several business deals worth millions of dollars in key sectors.

The pavilion attracted thousands of visitors where diverse local products and services were exhibited as part of efforts to expand the country’s export market and lure investment into the economy.

National Development Strategy 1 (NDS1)

Developing an export-led economy is crucial under the National Development Strategy (NDS1:2021-2025), the five-year Government blue-print that builds towards realising an upper middle-income vision by 2030.

As the country drives to rejuvenate its productive sectors with a bias on domestic value addition and beneficiation, economic experts have stressed the need to secure new markets and diversifying product range to ensure the country competes on a global scale.

This has seen Zimbabwe increasing its participation at major investment and trading platforms across the globe while intensifying the international engagement and re-engagement programme, which is anchored on economic diplomacy.

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