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Nokuthaba Brita Ncube, [email protected]

EXPORT promotion and development agency, ZimTrade, has embarked on an initiative to boost the production of seedless watermelons under a specialised cluster in Matabeleland South with a focus on growing horticultural exports.

The trade agency introduced the export cluster initiative in 2022 following a directive by President Mnangagwa to ensure that every province contributes to economic growth through exports.

According to ZimTrade, the climatic conditions in Matabeleland South, particularly the region’s sandy and loamy soils are ideal for watermelon cultivation.

The programme is set to start at Mankonkoni Irrigation Scheme near Gwanda, with plans for expansion to other nearby schemes that include Raslas and Sebasa.

In its latest monthly newsletter, ZimTrade said seedless watermelons were in high demand internationally due to their convenience and longer shelf life compared to seeded varieties.

“These watermelons are particularly popular among consumers because they eliminate the need to remove seeds, making them ideal for high-end retail markets, the food service industry, and health-conscious buyers,” said ZimTrade.

In addition, their crisp texture and sweet flavour also make them a favoured choice in fresh fruit assortments, smoothies, and salads, which further drives their appeal in global markets.

ZimTrade has also highlighted that the watermelons must weigh a minimum of seven kilograms to align with global market preferences that meet international export standards.

However, there are critical factors that must be taken into consideration for the initiative to succeed.
“For the initiative to succeed, several critical factors must be considered, including careful alignment of planting schedules with market demand to avoid competing with major global producers,” said ZimTrade.

Optimal planting windows in February and August will ensure premium pricing and better market access, said the agency.
Moreover, farmers will be required to use chemicals approved by target export markets to meet safety and quality standards.

“Dedicated teams will manage the planting, harvesting and logistics processes to ensure efficiency while maintaining quality,” said ZimTrade.

The agency has pledged to work collectively with Agritex to offer continuous training sessions for farmers, focusing on both the export process and production best practices.

Zimbabwe’s horticultural sector is fast emerging as a major driving force for the development of the agricultural sector in the country.

Recently, the country saw a notable surge in exports, largely propelled by a 5,2 percent increase in horticultural exports.