MEDIA UPDATE: ZITF 2024 Roars to Life: A Spectacle of Trade and Innovation
The 64th Zimbabwe International Trade Fair (ZITF) opens its doors today in Bulawayo, ushering in a new phase for trade and industrial links across various sectors. Running from April 23 to April 27, this premier event is themed “Innovation: The Catalyst for Industrialisation and Trade.” It promises to be a melting pot of ideas, products, and partnerships that drive economic growth and development.
With an impressive turnout, the trade fair boasts 624 exhibitors, among which 136 are participating for the first time, indicating a robust interest and the dynamic nature of the trade environment. This year’s edition is particularly notable for its international reach, with 27 countries showcasing their industries and innovations. Notably, South Korea marks its debut at the ZITF, alongside other leading nations like Belarus and China, the latter bringing a significant contingent of 40 companies.
Parallel to the ZITF, the Bulawayo Agricultural Show is taking place, which complements the trade fair by highlighting the agricultural advancements and opportunities within the region.
In addition to the exhibitions, the International Business Conference (IBC) is a key feature of the ZITF, with around 600 delegates expected to attend. This conference will provide a comprehensive platform for networking, knowledge exchange, and the cultivation of potential business and industrial partnerships.
As the trade fair commences, there is high optimism that this gathering will not only reinforce existing business connections but also forge new ones, catalyzing further industrialization and enhancing trade capacities across the board.
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