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Mthabisi Tshuma, [email protected]

DEPUTY Minister of Sports, Recreation, Arts, and Culture, Emily Jesaya, has hailed the Mr and Miss Rural Zimbabwe pageant for playing a pivotal role in upholding cultures in the country and promoting rural talent in the modelling sector.

The modelling competition is holding provincial finals around the country’s ten provinces.
After over a decade hiatus, the pageant was resuscitated this year.

Deputy Minister of Sports, Recreation, Arts, and Culture, Emily Jesaya (second from right) with Miss Rural Zimbabwe 2024 Ambassador Yolanda Nkomo (left), Miss Rural Matabeleland South Provincial Queen Nyasha Marazi (second from left) and 2024 Miss Rural Matabeleland South Provincial First Princess Nomvelo Mpofu

In an interview with Chronicle Showbiz, Deputy Minister Jesaya said the modelling competition, founded by modelling guru Sipho Mazibuko, was a noble initiative meant to revive and uphold the country’s cultural diversity.

“I believe this initiative plays a crucial role in reviving and promoting our rich cultural heritage. By providing a platform for young individuals from rural areas to shine, the pageant not only empowers them but also celebrates the diverse traditions and identities that make up our nation.

Deputy Minister Emily Jesaya

“In a world that increasingly overlooks rural communities, events like this remind us of the invaluable contributions of our rural youths. They are not merely contestants, they are ambassadors of their cultures, showcasing the unique practices, languages and values that define their communities,” said Deputy Minister Jesaya.

She said the pageant encourages pride in one’s heritage and fosters a sense of belonging among participants and their audiences.

Miss Rural Zimbabwe Matabeleland South Queen, Nyasha Mareza

“Moreover, by highlighting the beauty of rural life and the vibrancy of our cultures, the pageant serves as a powerful reminder of the importance of preserving these traditions for future generations. It opens doors for talent and creativity, encouraging our rural youths to dream bigger and aspire to reach greater heights

“The Mr and Miss Rural pageant is a celebration of our culture, a platform for empowerment and a bridge connecting our rural and urban communities. I fully support this initiative and look forward to its continued success in revitalising our cultural landscape,” said Deputy Minister Jesaya.

Mazibuko said they are planning to host the national finals mid next year.

“Our vision is to uplift young boys and girls in rural areas countrywide. We are therefore scouting for talent from all corners of the country and we expect the finals to be held by June next year,” said Mazibuko. —@mthabisi_mthire