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Africa has the youngest population in the world – and online gambling is booming here.

Even experts are surprised by the speed of the spread of the online gambling industry in Africa. At the same time, they note that this phenomenon is accompanied by certain social consequences, which can hardly be called favorable.

The main reason for the popularity of sports betting on the continent is the ease of access to it. From a technical point of view, in order to bet, all you need is a bookmaker’s app, an internet connection and a small amount of money.

In addition, bookmakers in Africa are actively attracting attention thanks to sponsorship events. In the same Cote d’Ivoire, one of the biggest sponsors of the African Cup of Nations in 2024 was 1XBET, which attracted local influencers to the advertising campaign. By the country’s standards, it was very large-scale and promised sports betting fans a fantastic betting experience.

The promises of other well-known operators from the search engine look no less attractive. For example, Melbet offers many promotions, including welcome bonuses and other gifts. To get them, you need to get a Melbet promo code and use it during registration. After that, you have to fund your account and become the owner of a gift in the form of real money and free spins. No wonder this bonus offer and other bonus offers attract new customers.

However, both in Côte d’Ivoire itself and across the continent, the number of people who dream of hitting the jackpot in casinos and betting is constantly growing. And although there is evidence of big winnings, betting shops are still being left out in the cold. Since Africa’s population is indeed very young, and access to mobile internet technology is becoming increasingly more accessible for them, the betting industry is growing what is called naturally.

At the same time, another trait associated with betting is characteristic of the African continent – the local population sees sports betting as a way to earn money. Young people see sports betting as a potential source of income, as the economic prospects of the locals are minimal. Of course, this is not the only factor that explains the widespread use of betting shops in sub-Saharan Africa, but part of the rapid growth of the gambling sector in sub-Saharan Africa is due to the fact that young people do not have many opportunities to earn money.

Despite Africa being an uncharted and poorly regulated market, many are looking to capitalize on it—and that includes giants such as Premier Bet, BetClic, SportPesa, or betPawa. In today’s environment, where mobile technology is advancing and its demographics are favorable, this desire to gain a new market is logical.