Tourism sector to come up with crisis communication strategy
Leonard Ncube, Victoria Falls Reporter
TOURISM players in Victoria Falls have resolved to come up with a crisis communication strategy to ensure that the tourism sector is not affected following the recent negative publicity.
Stakeholders in the tourism industry who included officials from the Ministry of Environment, Climate, Tourism and Hospitality Industry, Zimbabwe Tourism Authority, Zimbabwe National Parks and Wildlife Management Authority, Tourism Business Council of Zimbabwe, hoteliers, tour operators, tourism service providers, Victoria Falls Municipality, Government departments and other players visited the Rainforest yesterday to assess the situation following negative publicity on social and international media platforms.
The stakeholders going under the banner Team Tourism, earlier held a conference at Robins Camp in the Hwange National Park from Friday until yesterday where they resolved to come up with a crisis communication strategy whose mandate will be to make constant updates on the state of affairs in the industry to counter negative publicity.
For the past week images and video of the dry Victoria Falls have been circulating on social and international media networks. “We need to have a crisis communication strategy where among other things we will have constant updates on the falls,” read one of the resolutions at the conference.
Team Tourism visited the Falls yesterday, following a story by BBC Hardtalk hosted by Stephen Sackur last week who said the effects of severe drought and climate change are having an impact on Victoria Falls.
ZTA chief executive Mr Givemore Chidzidzi said the Zambezi river is seasonal.
“The majestic Victoria Falls is the biggest waterfall and remains our biggest draw card as you can see it’s as amazing as ever as the amount of water falling through is actually amazing. One thing people need to know about this natural waterfall is that it’s also seasonal like any other river and right now we have got improving water levels,” said Mr Chidzidzi.
“We encourage anyone who would love to see the Victoria Falls to visit the attraction more than once and in different seasons. For now there has been no effect on tourism and people have been coming as usual.”
He however, said there is a need to mitigate climate change.
ZTA board member Mr Blessing Munyenyiwa said no known research shows that the Falls will dry up in this lifetime.
“It’s been unbelievable to walk to the Falls this morning with a group of people with our #NOT DRY to show the world that the Falls is still running. It’s normal to have low water this time of the year but the Falls will never dry in our lifetime. We haven’t had as much water as we have had in the past years but it’s not dry,” he said.
Victoria Falls Town Clerk Mr Ronnie Dube concurred and urged international travellers not to be misled. “It’s known that during this time of the year the water level is low. We are happy that it’s been raining upstream and hope in the next few days things will be different. People should not change their holiday plans especially this year when we anticipate a vibrant carnival and Mapopoma festivals,” said Mr Dube.
Within the Rainforest were scores of tourists from different countries touring the natural wonder.
There is still a huge water body falling down the main waterfall off the Devil’s gorge and near David Livingstone statue. Part of the Zambian side of the falls is the one that is dry.
The trademark showers that drench people in the Rainforest are still there.
Some tourists spoken to said the falls were still magnificent.
“This is my first time in Zimbabwe and I am excited to see the Victoria Falls. I saw it on the internet and decided to visit. I want to come back next time just to be in the Devil’s Pool,” said Mr J Qooi from Malaysia.
Mrs Mpho Ollyn from Botswana said she travelled to Victoria Falls after watching a video of the dried up falls on social media. “I once came in July when the river was full. Back home there is a video circulating on social media showing that the Falls are dry and I decided to come and see for myself. I think it takes one to understand that the river has low and high seasons. I guess we in Botswana once had a similar situation recently where social media was awash with negative publicity about elephants dying in the national park which was all exaggerated,” she said. — @ncubeleon