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Mthabisi Tshuma, [email protected]

CKAY’s emotive fusion of Afrobeat and heartfelt lyricism has ignited a viral sensation on TikTok with his track, ‘By Now’.

The captivating single, extracted from CKay’s debut album “Sad Romance,” delves into the intricate landscape of love and intimate relationships, striking a chord with audiences worldwide.

Since its release, ‘By Now’ has garnered over 9.6 million streams, enchanting listeners with its mesmerising melodies and evocative storytelling. The accompanying official music video has amassed an impressive 5,9 million views on YouTube, further solidifying CKay’s status as a rising star in the music industry.

The viral phenomenon of ‘By Now’ extends beyond traditional streaming platforms, as the track gains momentum on social media.

With over 155 000 videos featuring the ‘By Now’ sound on TikTok, and an astonishing 24,6 million views, CKay’s music has become a cultural phenomenon, captivating audiences worldwide.

The Sped-Up version of ‘By Now’ has also seen a remarkable surge in popularity, with creations surpassing 39 000 and accumulating a staggering 7,28 million views. This dynamic reception underscores CKay’s ability to captivate audiences with his distinctive sound and infectious energy.

As the track continues to mesmerise audiences globally, ‘By Now’ solidifies CKay’s position as a trailblasing artist on the global stage, showcasing the power of emotive storytelling and infectious melodies.

Chukwuka Ekweani, known publicly as CKay, is rising rapidly in the Afrobeats scene. A multi-talented artist, CKay’s single-minded vision shines through whether producing or performing his self-penned songs. With hits like ‘Love Nwantiti,’ CKay has soared up charts globally, establishing himself as a force in the music industry.

@mthabisi_mthire