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Yvonne Ncube, Saturday Leisure Reporter
IF there is one thing that changes with seasons and generations it’s clothes.

They don’t stay constant.

Of course, fashion has never been a predictable thing, but the millennium generation has left the older age band eyes wide open.

Every decade leaves its mark on fashion history, but the 21st century has arrived with a bang, a rebellion led by the younger youth, according to many.

They have earned the name ama2000. Some call them the Skrr skrr generation because of their crazy choice in fashion and music.

A basic web search of their burgeoning name brings up images of girls wearing short and exposing outfits.

This shift in style has been a radically feminine one.

Their fashion choices have always been a topic of debate. They see it as a revolt against the constraints of the past, a means of liberating girls and women.

They believe that clothing is a kind of self-expression that allows one to be creative on a daily basis. They say it should represent your personality and convey something about who you are as a person and what you stand for.

They believe clothes should match personality, identity and mood in order to boost confidence and keeps one in touch with their inner self.

“I am aware of what makes me feel uncomfortable. If what I wear bothers someone else, it says more about them than me,” said one young girl.

The revolution is widely influenced by the celebrities such as the Kardashians. Many girls and women have spent large sums of money to resemble America’s popular sisters.

The first season of Keeping up with the Kardashians premiered in October 2007. It was once one of the most watched reality shows on earth, with viewers from all around the world tuning in. This television show had an impact on pop culture in a variety of areas, including fashion, love, social media, and even the vocabulary we use on a daily basis.

Kim, Khloe and Kourtney have become fashion stars since the reality programme first aired 14 years ago. Their images can be found on the covers of major magazines. Since teenagers admire them, the clothing they wear rapidly become popular.

On Instagram alone, the five sisters have hundreds of millions of followers, all of whom are eager to jump on the next great thing.

Even if they are not walking on the runway, the sisters are always in the spotlight during Fashion Week, rubbing shoulders with big names like Marc Jacobs.

Not only have they stolen the hearts of the 2000s, but that of the kids too through the children’s clothing line, ‘Dash Kids’, not to mention the make-up line. They are a modern-day fashion dynasty.

Scholars have argued that these new trends are influenced by peer pressure, some girls dress revealingly to fit in certain groups, losing their identity in the process.

Some groups are close-knit with a set of rules for membership and behaviour. Many are more concerned with maintaining their status and popularity than with sharing common ideals and views. Groups of this kind attempt to make its members appear “better” than others outside the group, or that their members have a greater standing than outsiders.

Sometimes they use their power to hurt others on purpose, either by excluding them or being mean. Other times it becomes more serious and someone outside the group is targeted or victimised for being, looking, or acting different.

Unlike regular groups of friends, where members are free to socialise with others outside the group, people in “elite groups” often do everything together. They sit together in class and they only do stuff with other members or people they decide are “cool.”

Although some people believe that belonging to such groups is preferable to being excluded, many people in these groups end up dealing with a lot of demands, restrictions, and having to do things they don’t want to do.