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Harare Bureau
ARTISTES in Zimbabwe are set to benefit from a new music website that was launched this week to help them market their music online.
The website “ZimArtists – the global village” was created by Antique Productions director Collen Magobeya. It was officially launched in Harare on Tuesday evening at the Book Café.

According to Magobeya, the website is a platform to promote emerging and intermediate Zimbabwe musical acts by uploading filmed content of interviews and stage performances on www.zimartists.co.zw.

Magobeya said the idea came after realising how local artistes were lagging behind in technology.

“Over the years there have been little efforts done in marketing our musical products outside Zimbabwe with only the exception of a few yesteryear musicians who struggled to break through the international arena.

“It is important for our artistes to learn how to use the new media because it gives them a chance to enhance their current projects and makes it easier to interact with fans across the globe,” said Magobeya.

The website was officially launched by Deputy Minister of Information, Media and Broadcasting Services Deputy, Supa Mandiwanzira, who applauded Magobeya for the good initiative.

“We appreciate this good work as a ministry because we support music and want it to go international. Once online everyone has to see what our local artistes are doing and online media is the only way left for us,” he said.

Twenty artistes drawn from different music genres have since been featured on the website. Some of the artistes include Clare Nyakujara, Cindy Munyavi, Cynthia Mare, BaShupi, Tariro neGitare, Tendai Manatsa and Gary Tight.