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Felly Designers director, Enjura Sozinyu with her staff hard at work

Walter Mswazie, Masvingo Correspondent
TAILORS in Masvingo are experiencing brisk business this festive season as the demand for their outfits has shot up.

A survey yesterday revealed that most fashion designers were busy designing people’s attires with the majority meant for weddings.

In separate interviews designers said they are overwhelmed by orders with some failing to cope.

Felly Designers director Enjura Sozinyu who operates along Hofmeyer Street said her shop was overwhelmed by orders especially from women who brought materials for designing.

“We’ve never been busy like during this festive season. The demand is too much as we are receiving not less than 15 orders per day since the beginning of this week,” said Sozinyu.

She attributed the pressure to Christmas and New Year holiday, as many people take advantage of the period to have their weddings, parties or other family gatherings.

“The pressure we are getting has nothing to do with the season. We are in the festive period where families gather for wedding and social parties. Most of our customers are women who bring their materials for designing African attires. We also receive orders for school uniforms but most of them bring their children’s uniforms for adjustment,” she said.

Menard Chiriga who operates at Guni House along Greenfields Street said the business suddenly improved towards last week and they are referring other customers to some tailors as they are also overwhelmed by the demand.

“We’ve many orders for people’s clothes, some of them are for January. As we speak, we’ve a backlog of materials for use before the end of the day today (yesterday). We sometimes refer some customers to other tailors, given the pressure we have. I don’t think we’ll be able to finish most of the clothes on time.

“Due to pressure and prices of commodities, we have increased the cost of our services from $25 per dress to $30 per African attire. If the material is ours, it will cost up to $50.

“We are however, happy that despite the economic hardships, the business is brisk,” said Chiriga. — @walterbmswazie3