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Tawanda Marwizi Harare Bureau
Sungura musician Alick Macheso’s 10th album Tsoka Dzerwendo which was released yesterday sold like hot cakes.

Though the musician’s camp had no figures of CDs they sold, a survey revealed that the album was well received by the market. To boost sales, Red Cross Society of Zimbabwe, in which Macheso is ambassador, enlisted 40,000 volunteers to sell the album.

Tich Makahamadze, Macheso’s spokesperson said: “I’ve no figures now, but Zimbabweans have shown their loyalty to the musician by buying his original CDs in bulk.”

Those in the diaspora, as well as those who have not seen the album at vendors close to them can purchase it online through Jive Zimbabwe. The six-track album is being sold for $2.94.

Last week, Macheso said they would avail about 100,000 CDs that would be sold in different parts of the country. And yesterday, many people confirmed having bought their copies as they took to social media networking sites to post pictures of their album copies.

Reviewing the album, most music followers heaped praises on the musician, hailing him for tracking his winning formula.

“Macheso has come back to his winning formula by tackling social issues rather than fuelling feuds with fellow artistes,” said Reward Muchini.

Ranga posted on Facebook: “This is similar to breaking news because the album is everywhere. Every corner it’s this guy. Great marketing strategies by the team to see Red Cross people planted in the busy areas selling the originals. Piracy has bitten the dust,” he said.

Others, however, said the musician needs to improve his vocal prowess.

“King of sungura, I’ve listened to your album for almost two hours. All the songs are good. I pick Munyaradzi and Gumgwa as the hits, but there’re songs that need improvement on vocals like Mude Mude,” suggested McLloyd Chikukwa.